Some funeral homes, especially those with extraordinarily high prices, have what they call a "No Walk Policy." If you go to their firm and arrange a funeral which costs $8,900, that's the price you are going to pay. Most people do not compare prices in advance of need because of the time constraints and emotional difficulties of the situation when the time of need occurs, they usually don't shop around. But suppose you knew that you could buy the same exact funeral for thousands of dollars less from Purse Funeral Home. If you confronted them with that fact and they had a "No Walk Policy," they might say something like this:

Oh, we'll match anybody's prices. If you show us what it is, we will match the price. And besides, you don't know if their quality and service is going to be the same." 

And they might match it. But you are the only one who is going to get that price - the rest of the world is going to pay their everyday high prices.